Coleraine Connect: A Town Centre Rebrand and Campaign Platform

Coleraine connect

A Town Centre Rebrand and Campaign Platform

Coleraine connect is the body behind a stronger coleraine town centre. We rebranded the whole place and built them a framer site they run themselves, plus a town trail campaign that pulls people off their phones and into the shops.

The client

Coleraine connect exists to grow the town centre. More footfall. More local trade. A coleraine people actually feel something about. Town centre footfall has been climbing across the uk lately, with northern ireland leading the way. Coleraine connect wanted the town to ride that, not miss it.

The challenge

The town needed two things. An identity that pulled the place together. And a digital home that could run campaigns, not just sit there. Most towns have neither. A logo that means nothing, and a site nobody can update without a phone call. We fixed both at once.

What we did

A brand built around the bridge

We built a full rebrand around the bridge. One mark that says coleraine without saying the word. It gives the town a single, ownable identity that works on a poster, a shopfront and a phone screen.

A framer site the team runs themselves

Then we built a cms website in framer. The team can update content and spin up campaign pages on their own. No developer queue. No waiting. When something is happening in town, they can have a page live the same day.

The result

A brand the town owns. And a platform that lets coleraine connect run the next campaign without waiting on anyone.

Documented at launch

We filmed the launch. Watch it on tiktok: