Services / AEO
AEO agency: Get your business found by AI
Lowe Design is an AEO and AI SEO agency in Coleraine, Northern Ireland. We help businesses get found, named and cited on ChatGPT, Google AI Overviews, Perplexity and Claude. We call this answer engine optimisation, or AEO.
How to get your business on ChatGPT
You get cited by AI by giving answer engines clean, structured, quotable content they trust, and by being referenced in the places they already read.
There is no button to press and no fee to pay. You earn the mention the same way you earn a good search ranking: by being the clearest, most trustworthy source on your topic. Tools like ChatGPT, Perplexity and Google's AI features pull from pages they can read and verify, so the goal is to be easy to parse and impossible to doubt. This is the natural next step on from SEO, not a replacement for it.
How to rank in Google's AI Overviews
You rank in Google's AI Overviews by having a page that is already indexed and eligible for search, that answers the question clearly near the top, and that Google trusts on the topic.
Google says there is no special markup or separate trick for its AI features. The same guidance on AI features applies as for normal search: the page must be crawlable, indexed and able to show a snippet, and the content must be helpful and written for people. In practice we focus on four things:
- A direct one-sentence answer at the top of each page and section.
- Headings that match the way people phrase the question.
- Structured data that matches what is visible on the page.
- Fresh, dated content and a site that loads fast on a phone.
Most of this is good SEO done properly, which is why we treat the two as one job.
What is AEO, and why it matters now
Answer engine optimisation (AEO) is the practice of getting your business named and cited in the answers AI tools give, rather than just ranked in a list of links. It matters now because buyer behaviour has shifted: a growing share of people ask a question in plain language and act on the single answer they get back.
If your business is not in that answer, you are invisible to those buyers no matter how well you rank. Emerging standards like the llms.txt proposal and the long established schema.org vocabulary exist to make your content legible to machines, and that is exactly what AEO puts to work.
How we get you into AI answers
Structured data
Schema markup that tells answer engines exactly what your business is and what facts it can quote.
llms.txt
A file at your site root that points AI crawlers straight at your key pages and what they mean.
Quotable content
Clear, factual answers near the top of every page, written in the plain language people ask in.
Entity clarity
Consistent, verifiable details about your business so models can confidently identify and name you.
Freshness
Visible dates and regularly updated pages, so AI tools see your content is current and reliable.
Being referenced
Mentions and citations elsewhere on the web that build the trust an answer engine relies on.
The difference between SEO and AEO
SEO gets you ranked in search results. AEO gets you named in AI answers.
They share foundations, fast and crawlable pages with clean structure, but AEO leans harder on quotable phrasing, schema, entity clarity and freshness. You want both, because search and AI answers are now two halves of how customers find you. Read more on our blog, or start a project and we will get you found by people and by AI.
AEO projects
All work
Brick Fairytales Trail: a treasure hunt web app for Coleraine Connect
Web app design + development
Coastal Camper Collection: a campervan hire website built to rank and book
Web Design
Kaizen website case study
Web Design & Development
Romaya Hair Loss Specialists
Web Design + Ecommerce
Railway Sleeper Hostel website
Web Design + Branding
Coleraine Harbour Commissioners
Web Design
Custom WordPress website design and development for Castlerock Holiday Park
Web Design
Custom WordPress build for Orbit Furnishings in Ballymoney
Web DesignAEO questions
You get cited by AI by giving answer engines clean, structured, quotable content they trust, and by being referenced in places they already read. In practice that means clear factual answers written in plain language, structured data and schema markup, an llms.txt file, a fast crawlable site, fresh content with visible dates, and consistent mentions of your business across the web. Tools like ChatGPT, Perplexity, Google AI and Claude pull from sources they can read and verify, so the goal is to be the clearest, most trustworthy source on your topic.
Answer engine optimisation (AEO) is the practice of getting your business named and cited in the answers that AI tools give, rather than just ranked in a list of links. Where SEO targets search results, AEO targets the generated answer in ChatGPT, Perplexity, Google AI overviews and similar. It relies on structured, quotable content, clear entities, strong schema and trust signals so the model can confidently quote you.
SEO gets you ranked in search results, AEO gets you named in AI answers. SEO is about appearing in the blue links on Google for a query. AEO is about being the source an answer engine quotes when someone asks a question in plain language. They share foundations like fast, crawlable, well structured pages, but AEO leans harder on quotable phrasing, schema, entity clarity and freshness. You want both, because search and AI answers are now two halves of how customers find you.
You appear in Google's AI overviews by being a clear, trusted, well structured source that already ranks for the topic and directly answers the question. Give a concise answer near the top of the page, back it with structured data, use real headings that match how people ask, keep the content fresh, and earn mentions elsewhere. AI overviews tend to pull from pages that are easy to parse and quote, so clarity and structure matter as much as authority.
Yes, Lowe Design is an AI search optimisation (AEO) agency based in Coleraine, Northern Ireland, working with businesses across the UK and Ireland. We help businesses get named and cited by ChatGPT, Perplexity, Google's AI features and Claude, using structured data, llms.txt, quotable content and clear business details. We also build the website and handle SEO, so your AEO sits on solid foundations.
An AI SEO agency gets your business found, named and cited by AI tools such as ChatGPT, Perplexity, Claude and Google's AI Overviews. In practice that means adding structured data, writing clear answers people can quote, keeping your business details consistent across the web, publishing an llms.txt file and keeping content fresh. Because AI tools lean on pages that already rank, a good AI SEO agency also handles the traditional SEO underneath. At Lowe Design we do both as one job.
AEO and GEO overlap heavily, and we use AEO as the umbrella term for both. GEO, or generative engine optimisation, focuses on being cited in answers written by generative AI tools like ChatGPT and Google's AI Overviews. AEO, or answer engine optimisation, covers any tool that gives a direct answer, including AI chat, voice assistants and featured snippets. The work behind them is the same: clear, structured, trustworthy content that a machine can confidently quote.
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