Industries / Hospitality and tourism
Lowe Design builds websites for hospitality and tourism businesses in Coleraine and across Northern Ireland, helping holiday parks, hostels, self-catering lets, retreats, campervan hire firms, surf schools and tour operators take more direct bookings and rely less on commission-based listing sites.
The challenges
Most tourism owners we meet are great at hosting and short on time. These are the problems that come up again and again.
Commission eats the margin
Booking.com, Airbnb and other listing sites bring guests, but they take a cut of every stay. When most bookings come through them, your best customers end up costing you the most.
Guests book on their phones
People plan trips on the sofa and on the move. A slow site, or one that's fiddly to use on a small screen, sends them straight back to the listing app.
The listing tells your story for you
On a listing site you're one tile among hundreds. There's little room to show what makes your place, your tour or your lessons worth choosing.
Seasonal swings
Busy summers and quiet winters make it hard to plan. Your own website is the place to push shoulder-season breaks, gift vouchers and repeat visits.
How Lowe Design helps
From your guest's first search to the moment they book, every part of the journey should point back to you. Here's how we make that happen.We're based in Coleraine, on the north coast of Northern Ireland, and bring branding, web design, SEO and AEO together as one job.
A brand guests remember
We shape a name, look and tone that feels like the experience you offer. When a guest finds you a second time, they know it's you, and they come to you direct.
A website built to take the booking
Your site is custom built in Next.js, so pages load fast on a patchy coastal signal. Clear calls to book, enquire or check dates sit on every page, never buried at the bottom.
SEO that puts you in the local results
We structure your pages around what visitors actually search for: where to stay, what to do and when to go. That helps you show up alongside, and often above, the big listing sites.
AEO so AI tools recommend you
Travellers now ask ChatGPT and Google's AI Overviews where to stay and what to book. We give those tools clear, structured facts about your business, so you're the name they suggest.
What's included
Booking enquiries or booking system links
Guests can send an enquiry or jump straight into the booking system you already use, from any page.
Gallery that sells the stay
Big, fast-loading photos of rooms, pitches, views and activities, so guests can picture themselves there.
Availability information
Clear seasons, opening dates and what's available when, so guests don't have to email to find out.
Reviews front and centre
Real guest reviews shown where they help a decision, not hidden on a separate page.
Location and things-to-do content
Helpful guides to the area that answer visitors' questions and give search engines more reasons to send them your way.
Fast mobile pages
Built to pass Google's Core Web Vitals, so pages feel quick on a phone, even out of town.
Who we've worked with
We've worked with tourism businesses up and down the north coast. A few of them:
Portrush Surf School
A custom website with booking integration, online shop and gift vouchers for a surf school on the Causeway Coast.
Coastal Camper Collection
A campervan hire website designed to rank in search, get found in AI answers and take bookings.
Lynchpin Tours
A tour operator we've worked with.
Tír Hollow Retreat
A retreat we've worked with.
JF Travel Group
A travel business we've worked with.
Frequently asked questions
Yes, your own website can take direct bookings, so fewer guests come to you through commission-based listing sites. We add clear booking or enquiry routes to every page and give guests a reason to book with you direct. Most owners keep some listings for reach and use the website to win back repeat and returning guests.
In most cases, yes: we link your website to the booking system you already use rather than asking you to change it. We check how your system works at the start, then design the booking buttons and pages around it. Your calendar and payments stay where they are now.
We build pages around the questions visitors actually ask, then add structured data so Google and AI tools can read your facts clearly. That covers where you are, what you offer, when you're open and what's nearby. Fast pages and honest reviews help too, because both Google and AI tools favour sources people trust.
Yes, we work with tourism businesses across Northern Ireland and the rest of the UK. We're based in Coleraine, so the north coast is home turf, but most of the work happens online and on calls. Distance doesn't change how we build or support your site.
Yes, you can update photos, prices and availability yourself through a simple editing area. We set it up around the things you change most, so there's nothing technical to learn. If you'd rather not, we can make updates for you as part of a care plan.
Ready to talk about your website?
Get in touchRelated links
See every sector we work with on our industries page, or browse all our work.
Web design near you: Antrim, Ballymena, Coleraine, Londonderry, Portrush and Portstewart.
More case studies: Railway Sleeper Hostel Website and Custom WordPress Website Design & Development for Castlerock Holiday Park.
Further reading: Direct bookings vs OTA listings: what a good site does to your margins and How to get your business found on AI search.
Useful sources: Tourism NI and Core Web Vitals, web.dev.