Industries / Clinics and practices
Lowe Design builds websites for clinics and appointment-based practices in Coleraine and across Northern Ireland, helping dental practices, physiotherapists, beauty and aesthetics clinics and therapists build trust quickly and make booking an appointment simple.
The challenges
Choosing a clinic is personal. People compare, read reviews and look for reassurance before they book. These are the gaps we see most.
First impressions decide
A dated or confusing site makes people wonder about the care inside. New patients judge your practice before they've walked in.
Booking takes too many steps
If someone has to hunt for a number or a booking link, they'll often leave and book with the clinic that made it easy.
Treatments aren't explained clearly
Patients want to know what a treatment involves and whether it's right for them. Thin pages leave questions unanswered and chairs empty.
The team is invisible
People want to know who'll be looking after them. Without faces and names, a clinic can feel cold.
How Lowe Design helps
Think about a nervous new patient on their phone at lunchtime. They want to feel reassured and booked in within a few minutes. We design for that person.We're based in Coleraine, on the north coast of Northern Ireland, and bring branding, web design, SEO and AEO together as one job.
A brand that feels calm and professional
Colours, type and photography that feel welcoming and clinical in the right balance, so people trust you from the first glance.
A website that makes booking simple
Custom built in Next.js, fast and easy to use, with a booking button in reach on every treatment page.
SEO for local patients
Treatment and location pages written around what patients search, so you show up when someone nearby is looking.
AEO for patient questions
People ask AI tools about treatments and local clinics. Clear answers and structured data help those tools describe you accurately and point people your way.
What's included
Online booking links
Booking buttons that take patients straight into your appointment system.
Treatment pages
A clear page for each treatment: what it is, who it suits and what to expect.
Team profiles
Photos and short bios of your clinicians, so patients know who they'll meet.
Patient reviews
Genuine reviews shown alongside the treatments they relate to.
Clear opening hours and location
Hours, parking, directions and contact details that are easy to find on any device.
Who we've worked with
A practice that trusted us with its website:
New Row Dental
A custom website for a dental practice in Coleraine.
Frequently asked questions
Yes, patients can book through your website using clear booking buttons on every key page. Those buttons link into the appointment system you already use. The aim is for a patient to go from reading about a treatment to booked in without hunting for a phone number.
In most cases, yes: we link your website to the booking software you already use, so nothing changes for your reception team. We look at how your system handles links at the start of the project. Then we design the booking routes around it.
We write clear treatment and location pages, then add structured data so Google and AI tools understand who you are, where you are and what you offer. Reviews, team details and fast pages all add to that trust. Together they give you the best chance of being found and recommended.
Yes, you can add team members, edit treatments and change opening hours yourselves. We set up a simple editing area with no code involved. We'll show your staff how it works before launch.
Yes, we build websites for dental practices, physiotherapists, aesthetics clinics, therapists and other appointment-based practices. Each site is designed around how your patients choose and book. We're based in Coleraine and work with practices across Northern Ireland and the UK.
Ready to talk about your website?
Get in touchRelated links
See every sector we work with on our industries page, or browse all our work.
Web design near you: Antrim, Ballymena, Coleraine, Londonderry, Portrush and Portstewart.
Further reading: How to get your business found on AI search and Branding is not a logo.
Useful sources: W3C Web Content Accessibility Guidelines (WCAG) and Google Search Central: local business structured data.