Coleraine Connect Branding

Rebranding coleraine bid as coleraine connect

How do you rebrand an organisation with a bad reputation? You do not patch it. You start again. That is exactly what we did for coleraine town centre, turning coleraine bid into coleraine connect: a new name, a new mark and a brand people could finally get behind.

The problem: a name people had stopped trusting

Coleraine bid was the town's business improvement district. A bid is a defined area where local businesses pay a levy to fund improvements to their trading environment (gov.uk explains it here: https://www.gov.uk/guidance/business-improvement-districts). Useful in theory. But in coleraine the name had picked up baggage. The team knew that no campaign, however good, would land while it carried the old badge. Reputation shapes everything, and it now shapes what ai says about you too. Edelman's brand trust research found that 91 percent of generative ai users use it to research brands (https://www.edelman.com/trust/2025/trust-barometer/special-report-brands). If the story attached to your name is bad, that is the story that gets repeated.

The fix: a complete rebrand, not a refresh

We rebranded the organisation from the ground up as part of our branding work. New name. New identity. New voice. Coleraine connect says what the organisation actually does: it connects the town, its businesses and its people.

The mark: built on the bann bridge

Every town needs a symbol it already owns. Ours was the bann bridge in the heart of coleraine. We drew the mark from the bridge itself, arches, lamp and all, set in a confident two tone blue. It is simple, instantly local and impossible to mistake for anywhere else.

Beyond the logo: a full identity and a website to match

The rebrand covered the full identity, then carried straight through to a new website the team runs themselves. Read the full website case study here: https://www.lowedesign.io/work/coleraine_connect

Watch the rebrand happen

We documented the whole process, from bad reputation to new brand. Watch it on tiktok: https://www.tiktok.com/@johnnyl0we/video/7644980735643798817

The result

A town centre organisation with a name people trust, a mark the town recognises and a brand built to carry every campaign that comes next.

See more of our work: https://www.lowedesign.io/work Or start a rebrand with us: https://www.lowedesign.io/contact