Industries / Dental practices
Lowe Design offers dental website design for practices in Coleraine and across Northern Ireland, building fast, patient-friendly websites with clear treatment pages, simple booking and local SEO, from the same team that designed and built the New Row Dental website in Coleraine.
The challenges
Most people choose a dentist on their phone, after a quick search and a scroll through reviews. These are the problems that stop them booking with you.
Patients check you out online first
Before anyone sits in the chair, they've looked at your website. If it looks tired or loads slowly, they start to wonder whether the practice is the same.
The booking route is buried
A patient with toothache wants a number or a booking link straight away. If they have to scroll and search for it, they ring the next practice on the list.
Treatments are one vague list
Invisalign, whitening, implants and check-ups each need their own explanation. A one-line list gives patients nothing to go on and gives Google nothing to rank.
NHS or private is never clear
One of the first things patients want to know is whether you see NHS patients, private patients or both. When the site doesn't say, they phone to ask, or they don't bother.
How Lowe Design helps
We design for the patient comparing two or three practices on their phone before deciding. Our job is to make your practice the easy choice.We're based in Coleraine, on the north coast of Northern Ireland, and bring branding, web design, SEO and AEO together as one job.
A brand that puts nervous patients at ease
We shape colours, photography and tone so your practice feels friendly and professional at the same time. Real photos and video of your team and surgery do more than any stock image.
A website built around booking
Our sites are custom built and quick on a phone, with a clear way to book, call or ask for a consultation on every treatment page.
Local SEO and Google Maps
We write treatment and location pages around what patients really search, like a treatment plus your town, and help you tidy up your Google Business Profile so you show on the map.
Marketing that stays within GDC guidance
The General Dental Council expects practice advertising, websites included, to be accurate and not misleading. We build in the details its guidance asks for, such as GDC numbers and NHS or private status, and keep every claim factual.
AEO for patient questions
Patients now ask AI tools which local dentist takes new patients or offers a treatment. Clear answers and structured data help those tools describe your practice correctly, alongside the rest of our work with clinics and practices.
What's included
Booking and call buttons
Book, call and emergency contact buttons on every page, linked to the booking system you already use.
A page for each treatment
Separate pages for general, cosmetic and emergency care, each explaining what happens, who it suits and how to book.
NHS and private information
A plain statement of whether you see NHS patients, private patients or both, as GDC guidance expects.
Team profiles with GDC numbers
Photos, qualifications and GDC registration numbers for your clinicians, so patients know who they'll see.
Genuine patient reviews
Real reviews placed beside the treatments and booking buttons they relate to.
Hours, location and complaints details
Opening hours, parking, directions, emergency arrangements and your complaints procedure, all easy to find on a phone.
Who we've worked with
We designed and built the New Row Dental website in Coleraine:
New Row Dental
A custom website for a Coleraine dental practice, with on-site video and photography, separate cosmetic, general and emergency care pages, and local SEO for searches like Invisalign Coleraine.
Frequently asked questions
A dental practice website should include clear treatment pages, an easy way to book or call, your NHS or private status, team profiles, and your opening hours and location. The GDC's advertising guidance also asks for details like your practice address, GDC registration numbers for the clinicians you name, your complaints procedure and the date the site was last updated. Add genuine reviews and real photos of your team, and patients have everything they need to choose you.
Yes, patients can book online through your website, using buttons that link straight into the appointment system you already use. We put a booking or call button on every treatment page and keep it in view on a phone. If your system doesn't take online bookings, we set up a short appointment request form instead.
You show up on Google Maps by claiming and verifying your Google Business Profile, keeping its details complete and accurate, and building up genuine reviews. Google says local results depend on relevance, distance and prominence, and that there's no way to pay for a better local ranking. Your website helps by matching your profile's name, address and hours exactly and by explaining each treatment clearly.
Yes, the GDC's guidance on advertising covers practice websites as well as print, so your site needs to be accurate and not misleading. That means saying whether you're NHS, mixed or wholly private, showing GDC numbers for the clinicians you name, and only using titles like specialist where someone is on a GDC specialist list. We build these details in from the start, and we'd always recommend your team reads the full guidance too.
A typical practice website takes 4 to 8 weeks from first chat to launch. Most of that time goes on planning the treatment pages, gathering photos of your team and writing the copy. We work around clinic hours, so your team only needs a few short check-ins.
Ready to talk about your website?
Get in touchRelated links
See every sector we work with on our industries page, or browse all our work.
Web design near you: Antrim, Ballymena, Coleraine, Londonderry, Portrush and Portstewart.
More case studies: Custom WordPress website for New Row Dental in Coleraine.
Further reading: Why isn't my business showing on Google Maps? and How to get your business found on AI search.
Useful sources: General Dental Council: guidance on advertising and Google Business Profile Help: tips to improve your local ranking.